Anchor Hocking Fire-King Wheat Duz Promotion Glassware
Replacement Fire King Wheat Pattern Glassware made by Anchor Hocking for Duz.
Wheat, Fire King
Heat Proof - Will not Craze
Condition: Used, good
Duz detergent, produced by Proctor and Gamble, had an excellent marketing tool. After buying a box of detergent, you would find a plate, cup, saucer, glass, flatware, or other item in the box. If you bought enough detergent, you would own a complete set of dinnerware. To increase sales, this promotion was advertised on I Love Lucy TV shows.
Over the years many companies participated to produce the Duz promotional items. Homer Laughlin, Inland, Alliance, and Brockway were some. Fire King produced the gold rimmed wheat glasses and tumblers for a short time. |