| "Round-the-Clock" with American dinnerware is a brand new idea for selling dishes. It is currently featuring the Eggshell dinnerware of the Homer Laughlin China Co. The explanation of this plan is given by J. Donald Thompson, sales manager of the firm. Eggshell, lightweight, crazeproof ware is being offered at a tremendous saving on the easy payment plan, making it possible for the homemaker to have a table service designed to fill every entertaining need from breaksfast to midnight snacks, formal and informal demands. It will not cause a family tragedy if a piece is broken, for the patterns are open stock.
There are four choices of decorations, "Rose Lane", "Ferndale", "Dubarry", and "Regent". All are ivory shoulders with floral designs.
The plan is catching on like wildfire and Homer Laughlin is sharing the benefits with the homemaker who buys the ware. |