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Homer Laughlin China, Vogue Mercantile China Replacement

Homer Laughlin China, Information on the Vogue Mercantile Company replacement china, discontinued pattern made in Newell, West Virginia, USA.

american vogue gardenia vm101 pattern backstamp   The Vogue Mercantile Company was a large distributor of glass and pottery. Located in New York City, they purchased dinnerware from companies like Homer Laughlin, Universary Pottery and others and then resold the dinnerware. In 1949, the Vogue Mercantile Company was renamed Vogue Ceramic Industries. Phillip Distillator of the Jackson China Company was owner of the Vogue Mercantile and Vogue Ceramic Industries. Many different Homer Laughlin shapes were sold under the Vogue backstamp. Information taken from Homer Laughlin China, Guide to Shapes and Patterns by Jo Cunningham and Darlene Nossaman.

Gardenia VM101
american vogue gardenia vm101 pattern on eggshell nautilus by Homer Laughlin China