Newsletter; The Dish Patch, Add + A + Place, 1940

The Dish Patch Newsletter on Add + A + Place written by Jo Cunningham; Published by Robbins Nest.

ADD + A + PLACE, 1940 - The Homer Laughlin China Company introduced the "Add + A + Place" method of selling dinnerware in the Spring of 1940. This new method of merchandising had been worked out at Bloomingdale's where a display of three different groupings was shown in varying price ranges. To further test the merits of the new plan, one store was selected in a few major cities. Wiebolts in Chicago and Kaufmanns in Pittsburgh were just two of the stores testing the new plan.

Add + A + Place shapes were sold both by units and open stock. Unit #1 was made up of a 9" dinner plate, 7" salad plate, 6" bread butter plate, sauce dish and cup with saucer. Another six piece unit offered a 10" dinner plate instead of the 9" and a big handled soup instead of the sauce dish in unit #1. Each six piece unit sold for $1.00.

Unit #2 was made up of a 13" round platter and a round vegetable bowl.
Unit #3 was made up of an oval vegetable bowl, cream and sugar.
Unit #4 was made up of a gravy boat, pickle dish, and salt and pepper shakers.

Eggshell Georgian and Eggshell Nautilus were the main shapes sold in the Add + A + Place plan.

Unit composition varied from jobber to syndicate buyers, while Eggshell Georgian was the major shape being offered in this plan, other shapes were offered as well.

english regency rose  The English Regency Rose, pattern #G3388 was featured in the 1941 China Glass and Lamps, Homer Laughlin's Add + A + Place advertisement.

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